China's online retail giant Yihaodian to open virtual stores in Shenzhen

Updated: 18 Oct 2012
Share this news?...Click box   Bookmark and Share

These stores, to be called “Unlimited Yihaodian” will actually just be blank city spaces where Augmented Reality (AR) technology and your smartphone’s camera bring the store to life. So, yes, no actual physical products. The items that are bought will then be delivered – just like with Yihaodian’s regular website." 

 

China's largest online supermarket Yihaodian is to open 1,000 virtual stores in Beijing, Shanghai, Guangzhou and Shenzhen.

Each store will be around 1,200sq m, located near urban parks, business campuses and office buildings where smartphones are heavily used. Consumers will use a Yihaodian mobile app, which is available for iOS and Android devices.

The stores contain images of food products and prices, which consumers can browse and then order using their mobile phones: their apps will use GPS to pinpoint what they have bought, and process payment. Goods are then delivered to the consumers' home.

The virtual stores will share the same products as Yihaodian's online store.

"The new shopping style is more like an interactive game. We expect to attract consumers who like to try something new and who don't like to do shopping sitting in front of a computer," said a Yihaodian spokesperson.

 

SOURCE: www.just-food.com

Editorial Message
This site contains materials from other clearly stated media sources for the purpose of discussion stimulation and content enrichment among our members only.
whatsonshenzhen.com does not necessarily endorse their views or the accuracy of their content.
For copyright infringement issues please contact editor@whatsonshenzhen.com
Share this news?...Click box   Bookmark and Share
Comments Area ( Total Comments: 0 )
  

Shenzhen News

First Shenzhen Fashion Week held at OCT Bay
First Shenzhen Fashion Week held at OCT Bay
  The first Shenzhen Fashion Week is being held at OCT Bay from 19th to 24th March and will feature 50 fashion s...
US-based Home Instead Senior Care opens franchise in Shenzhen
US-based Home Instead Senior Care opens franchise in Shenzhen
  America-based Home Instead Senior Care announced the opening of its first Shenzhen franchise in Futian Distric...
89 dogs rescued during police raid at Shenzhen slaughterhouse
89 dogs rescued during police raid at Shenzhen slaughterhouse
Officials from Dog Management Association put the dog of the slaughterhouse into cage   An illegal dog slaughte...
12,000 take part in Colour Run in Shenzhen
12,000 take part in Colour Run in Shenzhen
  It's all about having fun and enjoying time with family and friends. In the Colour Run, which was held last Sa...
Shenzhen's Qianhai to build HK goods shopping centre
Shenzhen's Qianhai to build HK goods shopping centre
A shooping mall packed with shoppers in Hong Kong - Shenzhen citizens spent 45.54 billion yuan during travel to Hong...
3D printing helps disable woman in Shenzhen walk again
3D printing helps disable woman in Shenzhen walk again
CT images of Ms. Li before (L) and after the operation   Surgeons at Shenzhen No.2 Hospital successfully perfor...